O’Neill Takes SIMA’S “2012 Marketing Campaign of the Year”
O’NEILL TAKES SIMA’S “2012 MARKETING CAMPAIGN OF THE YEAR”
O’Neill was recognized at last nights SIMA Image Awards as a creative leader in the surf industry by winning the “2012 Marketing Campaign of the Year” for the “60 Years of Innovation” campaign. The campaign celebrated the diamond anniversary of the brand by showcasing the legacy of Jack O’Neill. Utilizing a historic collection of Jack O’Neill imagery paired with bold tag lines this campaign represented Jack’s way of life as a innovator, rebel, and surfer, giving a respectful nod to his timeless style.
More than 800 attendees from specialty retail shops and brands filled out The Grove in Anaheim, California to celebrate the innovations by the SIMA Awards nominees. This was O’Neill’s first “Marketing Campaign of the Year” award.
The 60th Anniversary Ad Campaign